“Esprit d’Oscar” Newest perfume from Oscar de la Renta
Oscar de la Renta, One of the world famous fashion house, re-launched its newest perfume line. This new perfume was launched by the label “Esprit d’Oscar”. Oscar de la Renta use Facebook as a media campaign for these new perfume products.
Oscar de la Renta made a breakthrough in terms of promotion of these new perfume products. If some of the luxury fashion house utilize an exclusive party and seek the support of our high class socialites to promote a new perfume, Oscar de la Renta chose social networking medium up as a media campaign. Through Facebook, Oscar de la Renta will provide free samples to those who gave the assessment “like” on the label. As part of a viral marketing campaign, another official announcement had appeared on Twitter and Tumblr, directing readers to join their Facebook accounts.
Esprit d’Oscar debut is a repetition of the updated since 1977. Perfume for women was still maintaining the authenticity of an oriental. Characters of flowers and new composition with the aroma of citrus, Egyptian jasmine and blossom are a fusion between the distinctive aroma and new flavor. Esprit d’Oscar formulated by Frank Voelkl and Ann Gottlieb who collaborated to make a stunning composition.
Oscar de la Renta, who founded the label in 1965, launched his first perfume, Oscar in 1977. The product is a best-seller for more than 70 countries, and followed by two other male scent and Oscar Pour Lui for Men. Followed by fragrance products for women including So de la Renta, Rosamor, Volupte, and Intrusion perfume last before the problem with L’Oreal.
Esprit d’Oscar as the newest perfume from Oscar de la Renta designed the original bottle-like shape, fitted cap like flowers. Perfumes are available in sizes 50 and 100 ml. Esprit d’Oscar will be priced at USD78 and available at all department stores in the United States.
Source : www.fashiontrendlatest.com
Related posts:
