Pop Stars Debut New Lines, But Who Will Buy Them?

Both Britney Spears (for Candie’s) and Madonna (Material Girl for Macy’s) are rolling out new collections this summer. Britney’s is in store now, while Madonna’s comes out in August. Just one question: who is going to buy these clothes? I mean, Britney isn’t on Disney Channel (there goes the elementary school set) or in a vampire movie (so much for the tweens and teens), so what are the chances kids have ever even heard of her? I decided to go straight to the experts: My 8-year-old daughter didn’t have a clue about either Britney or Madonna. My 12-year-old niece said she might buy their clothes, “as long as there’s no metallic bras or leather bikinis!”) In all fairness, some of the pieces for girls were cute (no crops for the girls, only the teens.) With the new Madonna collection I could see where some moms who were Madonna fans themselves might snap up clothes for their girls; and since everything in Material Girl is $40 or less, it is really well priced. Would you dress your kids in Britney Spears or Madonna clothes?